JOHN FRIEDA — ME&JOHN
PRINT · TV

John Frieda created the me&john campaign to tap into the brand’s “editorial and fashion roots” of offering haircare solutions for over 25 years. Responsible for making an iconic salon name into a modern brand.

RESULTS
Media Measurement:

National Airings: 2,063
Est. Spend: $4,315,346
TV Impressions: 647,107,776
- National: 611,394,274
- Local: 26,572,540
- VIDEO ON DEMAND: 8,873,618

Attention & Performance Analytics:

Earned Online Views: 9,834
Social Impressions: 1,288,936
Sentiment: 95% positive
Engagement Rating: 6.1

PRESS
Campaign coverage: “John Frieda launches global campaign”

AGENCY — ARNOLD WORLDWIDE

CREDITS
ECD: Kate Murphy
CD: Chris Chao
Jr. Art Director: Bea Bueno
Copywriter: Katie Young
Producer: Katie Olsen
Director: Jean Pierre Philipot
Post-Production: Cut + Run
Photographer: Josh Olins