JERGENS — YOU’RE MORE THAN JUST A PRETTY FACE
PRINT · TV · OLV · DIGITAL · SOCIAL
The team at Arnold Worldwide created a campaign that reminds women to care for the other 90% percent of their body instead of just their hair and face. Responsible for bringing this concept to life as well as best capture the fun and playfulness of the campaign.
JERGENS ARABIA
JERGENS NORTH AMERICA
The Jergens family looked into tanning season and partnered with Leslie Mann on sharing a better way to get a sun-kissed glow.
AWARDS
THE DRUMM: “US Creative Work of the Week: Jergens – How To Get That Poolside Glow”
RESULTS
Media Measurement:
National Airings: 3,268
Est. Spend: $8,225,070
TV Impressions: 1,102,750,160
National: 1,016,943,538
Local: 65,054,984
Video on demand: 19,740,492
Attention & Performance Analytics:
Earned Online Views: 6,340
Social Impressions: 20,831
Sentiment: 58% positive
Engagement Rating: 2.7
PRESS
Advertising Age: “See the Spot: Jergens Tries Humor in a Humorless Business”
People StyleWatch: “Leslie Mann Is the New Face, Er Body, of Jergens – And You Have to See What Fried Food She Compares Dry Legs To (EXCLUSIVE VIDEO)”
AGENCY — ARNOLD WORLDWIDE
CREDITS
Cast: Leslie Mann
ECD: Kate Murphy
CD: Chris Chao & Katie Young
Jr. Art Director: Bea Bueno
Copywriters: Katie Young & AnaLiza Alba
Producer: Katie Knab Olsen
Director: Bryan Buckley
Editor: Jeff Ferruzzo