AVEENO — ASMR WITH JENNIFER ANISTON
OLV · SOCIAL
The DDB team pushed ways into creating an ASMR experienced voiced by Jennifer Aniston to hit the mark on creating a sensorial experience before you even use the product’s soothing benefits. Responsible for creating the look and feel to truly capture the ASMR trend across YouTube and social. This campaign earned Best in Class status from YouTube in terms of recall, consideration and search lift.
AGENCY — DDB NY
CREDITS
Cast: Jennifer Aniston
CD: Lynn Mercado
CD: Caroline Dudich
ACD Copywriter: Jill Mcclain
Sr. Art Director: Bea Bueno
Account Executive: Jo Fennessy
Producer: Leanne Rahner