Neutrogena

NEUTROGENA — FOR PEOPLE WITH SKIN
360 CAMPAIGN

This campaign is a dramatic shift to more user generated content (even celebrity). A real dialogue with our consumers. Disrupt the ‘beauty’ category by being human, authentic and relevant. Responsible for going beyond a traditional campaign and creating the largest living library of people with ‘skin like mine’ - informing Neutrogena’s scientists and future product development to better understand every skin type and issue.