colgate_logo.png

Colgate

Colgate Enamel Health

Website, tablet and mobile design for Colgate Enamel Health as a toothpaste of choice when it comes to strengthening your enamel.

 

UX / UI

RESULTS
“the company expects the launch of its latest toothpaste innovation in the U.S., Colgate Enamel Health Toothpaste, to further strengthen its market position. The enamel strengthening segment is the fastest growing segment in the toothpaste category, with 54% of consumers concerned about enamel. The new product replenishes natural calcium and other minerals back into weakened enamel, filling in rough spots while, at the same time, polishing the enamel surface so germs are less likely to stick on the teeth.”
- Trefis TEAM | Forbes

PRESS
FORBES: “New Product Launches And Cost Savings Should Benefit Colgate's H2'14 Results

Agency
Young & Rubicam

Credits
CD: Carlos Osorio, Ana Piccinino
Art Director: Bea Bueno